Well, we are fast approaching the weekend already.
If you want to create an irresistible lead magnet, then the following should help.
I learned these steps from Rob Cornish, which I used when I created my first lead magnet and copy for the opt-in page.
It’s a 5-step process for creating highly desirable lead magnets. That you can use to create products.
What you want is a lead magnet that promises a “quick win”, that solves one problem and gives one result. And can be consumed within 3-10 minutes.
Here are the steps below:
1. Hook – This is the title of the product. Having a catchy title for your lead magnet Is the most important. Think of this as the same as the headline of a sales page.
You want your title to grab the attention of your potential subscriber.
You can get some great ideas from looking at Amazon’s book titles. Search for a book in your niche and look at the best sellers.
Note the book titles and subtitles. You can also click on ‘Read sample’ to view the chapter titles for ideas here as well.
2. Description – List the details of what you’re going to create. Example a 5-page PDF Cheatsheet.
3. Content Map – This is the outline of the content you going to put into the actual lead magnet.
And any ideas you have for the content, either from what you know or what you’ve researched. You could also include notes and links to resources you’ve found that’ll help with the creation.
4. Benefits – You need to know what people want and what they don’t want. This requires digging into your market to uncover what prospects want and what they want to avoid.
5. Problems – You need to know the challenges, problems, frustrations and roadblocks (real or perceived). This you can find from other people’s sales pages, opt-in pages, etc. In your niche. These same pages can also help with identifying the main benefits.
This will not only help you create desirable lead magnets but will also help you with the copy for the opt-in page.
Some ideas for your lead magnet are:
- Short PDF
- Work Sheet
- Swipe File
- Checklist
- Resource List
- Template
My first lead magnet I created was a resource list listing different (legit) ways to make money online, and it did quite well.
Zaf.
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