I woke early this morning around two am with a banging headache.
Feeling rather crap, I took a couple of paracetamols and went back to sleep for a few hours.
When I woke around 6:15 am I still felt like crap with a heavy sensation in my head…
I got my daughter’s bug as she wasn’t well the day before with a bad migraine… I know it’s good to share, but really?
That’s something she could have kept to herself! Lol.
As I was feeling a little better later on, I decided to do a couple of needed tasks.
I’ve been going through my autoresponder today, looking at how to deal with cold subscribers.
Kit refers to cold email subscribers as:
People who haven’t opened or clicked on a link in an email for more than 90 days.
And for subscribers who have been active for fewer than 90 days, anyone who hasn’t opened or clicked an email in the last 30 days.
There are two ways you can do this:
1. Add a tag for the cold subscribers.
2. Create a segment for the cold subscribers.
I opted to create a segment and exclude any buyers from that list.
Since the segment is dynamic, any cold subscribers I get will automatically get added to this segment.
Then add them to a 3-day re-engagement automation.
(And test, or I could delete them, like I know ONE email marketer does.)
I’ve not long finished setting up the automation for this and will test it later.
How often should you clean your list?
That depends on how often you email.
If you’re emailing only a couple of times a week, then maybe every 90 days.
For me. I’ve been emailing every day, then every 30 days.
Reasons To Clean Your List:
Increase open rates
More engaged subscribers
Lower autoresponder bill
Improved deliverability (repeatedly sending to un-engaged subscribers can damage your deliverability)
Zaf.
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