It’s been a sunny 11 degrees here in Notts today…
Although a wee bit windy, according to the weather app, it felt like 5 degrees.
I was listening to an audio training from Dan Kennedy for a little while when I was reminded of a lesson I learned a few years ago.
The lesson is from direct response marketing.
And it’s simply this…
Create the marketing for the product before you create the product.
Whether that’s an ad, a sales page or even an opt-in page.
Most people do this backward and create their product first.
Limiting themselves to the product and having no idea if it is what the market wants.
Leaving themselves stuck with a product they can’t sell.
And the same goes for lead magnets.
Once you’ve done the market research and you’ve found out what people in your market want.
And their problems and pain points…
You can then come up with some ideas for a lead magnet that solves that ONE problem.
Create an outline of the lead magnet and list out possible names for the lead magnet.
Along with the benefits and objections, consider what format the lead magnet will be in, and how you’ll create the content for it.
Then figure out how you will be creating your lead magnet.
Will you be using your own knowledge, research, or both, etc.
This will then give you the copy for your offer to put on the opt-in page.
Once you have these, then create the opt-in page and image or eCover for your lead magnet.
When I first created my 17 Rapid Side Hustles lead magnet, I only had an image representing the lead magnet…
Zaf.
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