Over the weekend I decided to get the front and back gardens mowed.
The grass started to get quite long with all the rain and sunshine we’ve had recently. Lol.
I enrolled in an email marketing course and after going through this, I created a simple checklist I use when writing emails.
So, I thought I’d share that with you today.
Hopefully, you’ll find it useful as I do.
Below is the 6-step checklist.
1. Before you start to write your email ask yourself… “What would I say to someone in this email?” “How would I tell the story and just write naturally?”
2. Subject lines – write multiple ones for each email and choose one you like the best. The best structure to follow is curiosity and benefit.
3. Story/Lead – Use time, place and tension. When it happened. Where it happened. What happened?
4. Segue – This is where you transition from the email to the call to action (CTA) for example “Why am I telling you this?”
5. Write the email out in one go DON’T edit while writing. Editing, while you’re writing out slows you down a lot.
6. Focus on ONE thing. Keep your email focused on one thing at least when first learning to write emails.
Have a great day.
Zaf.
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