I got this idea a few days ago…
From a newsletter that I’m subscribed to.
The idea is to use paid ads to build an email list.
Using what’s called a self-liquating funnel.
Running ads to a lead magnet and then making an offer on the thank you page.
With an order bump on the checkout page.
And then an upsell.
Ideally, the offer on the thank you page should be small, $1 – $20. Though it could be higher.
The order bump should be $10 – $100.
And an upsell of $20 – $300.
It then comes down to calculating that your average order value (AOV) is higher than your cost per acquisition (CPA).
(What you’re making covers the cost of getting those subscribers.)
There is a good chance that you’ll need to do some testing to make the numbers stack.
Now there are two ways I’ve thought about doing this myself.
I can use my existing funnel and create a lead magnet for it.
Or I can use a white label/PLR product.
The quickest for me would be to create the lead magnet for my existing funnel.
To recap what would be needed:
1. A lead magnet that gives your customer a tangible outcome. That gives a result.
2. Basic squeeze page for the lead magnet.
3. Test the lead magnet out on social (organic) to make sure people want it.
4. Look on your hard drive for something to sell for $1 – $20.
5. Create a short sales page for it, on the thank you page.
6. Create/find a small product for the bump offer of $20 – $99.
7. Create the first upsell that complements the main product.
8. Start testing. Start with a small budget, enough to make sure the campaign starts collecting data, so the machine learning can start working.
9. If converting, add automated emails driving unconverted leads back to the thank you page so they can buy.
10. Add in more upsells.
11. Continue to test new creative pieces on the front end and optimize the funnel metrics.
Although this won’t make you a millionaire overnight, it WILL get you started.
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