Have you read Obvious Adams?

I was reading through an article I found in a book. Ben Settle describes how Gary Bencivengo gave him a slender little volume. And Gary’s mentor (advertising “legend” David Ogilvy)… said it changed his life and urged all his employees to read it once a year. That book? Obvious Adams (This is a fictional story of a successful advertising man. …

Pulling emotional triggers…

I was flipping through a newsletter to which I’m subscribed. This month’s issue discusses selling. That sales are made by pulling emotional triggers… that: “We Really Don’t Sell PRODUCTS Online Or Offline, We Sell Emotion.” And it’s about honing in on the emotions to make a sale. The place to see this in action is through TV and radio… these …

Creating a lead magnet? Do this first.

It’s been a sunny 11 degrees here in Notts today… Although a wee bit windy, according to the weather app, it felt like 5 degrees. I was listening to an audio training from Dan Kennedy for a little while when I was reminded of a lesson I learned a few years ago. The lesson is from direct response marketing. And …

Is content REALLY 👑 👑👑?

It’s been a lovely sunny day, and 15 degrees here today. I was doing some cardio training today, something I like to do from Monday to Friday. During my training, I was listening to part 2 of an audio by Dan Kennedy. Dan talks about Marvel… Saying that everyone’s heard of Spider-Man, Iron Man, The Avengers and Captain America. And …

I got myself banned from PayPal

A couple of years back now. I released my first product, and it sold quite well. At that time, I was using PayPal to take payments and Stripe through my ThriveCart account. And all was dandy… I was selling my product through affiliates I recruited, and I had about $2,000 in my PayPal account. (Affiliate commissions for one of the …

I used AI and got these lead magnet ideas

Although I don’t like using AI to write my emails, I do like using it to create outlines for products and generate ideas. In a previous email, I talked about how to create a self-liquidating funnel for ads. Running ads to a lead magnet and then making an offer on the thank you page. With an order bump on the …

How to pick the perfect start-up product

As I’m sitting here at my desk writing this email to you… … it’s absolutely pissing down with rain outside. For the past 29 days, I’ve been writing a daily email and posting it on Facebook. I’ve also been adding contacts to build my reach – the idea being to build my email list using an organic method. In Ready, …

Should you “move the free line”?

I can still remember when I first started online… Reading the recommendations of ‘so-called’ goo-roos. Saying that you should give away your best stuff for free. Aka “move the free line.” There’s a saying I like: “If You’re Good At Something, Never Give It Away For Free.” Joker. The following story from Ben Settle is a great example of the …

Building a self-liquidating ad funnel

I got this idea a few days ago… From a newsletter that I’m subscribed to. The idea is to use paid ads to build an email list. Using what’s called a self-liquating funnel. Running ads to a lead magnet and then making an offer on the thank you page. With an order bump on the checkout page.And then an upsell. …