I had to sort out a new laptop for a new starter in the company I currently work for.
I tend to get the bus as it’s a heck of a lot quicker.
The car I had (a dark green 3-door Corsa) I ended up scrapping almost six years ago now.
I can quite literally look out my living room window and see the bus stop…
That’s how close it is. so I’ve never bothered getting another car.
When I had one, I found it too much hassle trying to find somewhere to park in the middle of the city…
Quite a few years ago now I came across a book on memory training called “Master Your Memory” by Tony Buzan.
On Mnemonics as it’s known…
…I first encountered Mnemonics in a book of magic tricks when I was at school.
To aid the memory.
Applying the memory system in the book allowed you then to memorize a huge number of boring facts by turning them into an engaging story.
Although at that time a lot wasn’t known on the workings of the human mind.
More recent studies now show that these techniques are a natural way for the human brain to work… and remember things.
As the great founding father of internet marketing… Ken McCarthy said in his copywriting course.
“Stories are the chief means by which human beings communicate and process information.”
And that’s why all most well-known ancient religious texts are in story format because you can remember them better.
And that’s why telling stories works so great in all your communications.
Zaf.
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