Simple 6-step checklist I use to write emails

Over the weekend I decided to get the front and back gardens mowed.

The grass started to get quite long with all the rain and sunshine we’ve had recently. Lol.

A few months ago.

I enrolled in an email marketing course and after going through this, I created a simple checklist I use when writing emails.

So, I thought I’d share that with you today.

Hopefully, you’ll find it useful as I do.

Below is the 6-step checklist.

1. Before you start to write your email ask yourself… “What would I say to someone in this email?” “How would I tell the story and just write naturally?”

2. Subject lines – write multiple ones for each email and choose one you like the best. The best structure to follow is curiosity and benefit.

3. Story/Lead – Use time, place and tension. When it happened. Where it happened. What happened?

4. Segue – This is where you transition from the email to the call to action (CTA) for example “Why am I telling you this?”

5. Write the email out in one go DON’T edit while writing. Editing, while you’re writing out slows you down a lot.

6. Focus on ONE thing. Keep your email focused on one thing at least when first learning to write emails.

Have a great day.

Zaf.

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