What do you call a well-balanced horse?
Stable.
Hahaha…
Did you crack a smile?
I did when I read that, lol.
I came across the following idea from Ben Settle, although I heard something similar before.
If you’re like me, I bet you have a ton of products and books that you’ve paid anywhere from $100 – $1,000 for.
Out of the good ones, how many times have you gone through them?
I have a shit load and out of these that are good I’d say only two I’ve gone through at least twice.
Ben’s idea is that it’s better to consume the good ones 10x’s (at LEAST).
Sounds a bit overdoing it aye!
But consider this…
Going through those good products that many times will give you a DEEP understanding of the subject.
You’ll also get a ton of ideas, solutions and lots and lots of ideas for your ads, products, articles, blog posts, emails, etc.
(And even one good idea could make you a ton of money.)
And copywriting and marketing greats like Gary Bencivenga and David Deutsche say the same thing.
If they could do it over again, they would read 10 of the best books 10 times each instead of 100 so-so books.
There’s a saying that Les Brown says which goes… faith comes by hearing and hearing and hearing.
And it’s the same with learning.
The more you watch, listen or read something the more it seeps into your subconscious.
Allowing your subconscious to mull it over while you’re busy doing other things.
And when you least expect it… ideas will start popping into your mind that you’ll be able to use in your business and life.
Give it a try and let me know what you think.
Zaf.
P.S. Get on my list and get this free video…
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