In the last half hour or so, I’ve been to the docs.
For a checkup.
The usual blood pressure and heart rate. You know?
Little did I know, but that also included taking my blood… the bloody vampires.
I would have thought twice about going, lol…
There’s a framework that Dan Kennedy uses in his copy that can be used for any sort of copy.
The framework is PAS.
✅ Problem
✅ Agitate
✅ Solution
This is also great for writing emails for affiliate products.
You start by identifying the problem.
By asking… “What pain point are they trying to solve?”
This is where you need to do some research on your target market. To fully understand their challenges.
(You can easily get some of these problems from the sales pages for the product you’re selling.)
Sometimes your target market may not even be aware of the problem.
And that’s where you need to educate them about the problem. Making them aware of the potential consequences if they don’t take action.
Once you identify their problem, you then agitate the problem. so the reader fully understands the issue.
The goal here is to get them to simply understand that this problem is worth solving.
This is usually where to describe the consequences that could happen if they don’t solve their problem.
Last is the solution to their problem.
Here, you simply introduce your product or service as the solution and how it can help solve their specific needs.
Zaf.
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