There’s a story that Dan Kennedy sometimes tells before he starts a few of his training programs.
That goes something like this:
One morning CNN reported an incident that happened in a European classic three-ring circus.
(A circus in Europe with 3 separate acts, going at once. Such as a trapeze act in the middle, a lion act on one side and clowns on the other.)
About a circus performer known as Frans the Midget.
Born and raised in the circuses and had been a circus performer for 30 years. That had a trampoline and trapeze act.
And because he was so small and hefty, he could bounce himself way up in the air.
And catch a trapeze and swing back ‘n’ forth and drop back on the trampoline and go sailing up even higher up in the air.
And that was his act.
So, he’s in the side ring on one side, with something going on in the main ring.
On the other side of the ring is the hippo act, where the hippos get up on bicycles and other stuff.
Frans has been doing his trampoline act day in day out for the past 20-odd years.
You know how it is you’ve been doing something so many times for so many years you’d just about think it’s impossible to screw up.
As Frans performs his act, he gets higher and higher—instead of hitting the centre of the trampoline, he misses this and hits the edge of the trampoline.
And instead of flying straight up, he flies in an arc. Flying over the centre act into the open mouth of a hippo.
The hippos are used to being thrown big fish as rewards for doing their tricks…
They’d get up on a box, and then the trainer would throw them each a big fish, which they’d swallow whole.
Frans comes in about 40 mph – straight into a hippo’s gob, the hippo thinks it’s a fish, then swallows him whole.
So, Frans goes from the trampoline through the sky into the hippo’s mouth and down the hippo’s throat.
The circus people rush and grab the hippo, taking it off stage to the back where the vet is. But unfortunately, it’s too late.
So, Frans has died in the stomach of the hippo.
Then Dan goes on to say that the two things that immediately occurred to him were:
1. Anytime you think you’re having a bad day doing whatever you’re doing. Think about this guy who’s been doing the same act for 25 years, and by now nothing could go wrong, and this guy gets eaten by a hippo.
2. The second thing that occurred to him. As a performer or someone who puts on events, this is a massive problem you now have with your word-of-mouth advertising.
The audience now thinks they’ve seen the greatest trick in the history of circuses.
A guy sailing through the air and disappearing into the mouth of a hippo.
They’ll be rushing to tell their family and friends. How do you now deal with this marketing/ public relations problem?
Later on, Dan says that he heard it might NOT be true, but he still likes to tell it, lol.
Have a great Tuesday.
Zaf.
P.S. Get on my list and get this free video…
The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.
Beginner Friendly – No Prior Experience, Products Or Technical Skills Required.
