If you know anything about copywriting, then you know that you need to have a “swipe file”.
Of headlines, bullet points sales pages etc.
Now something I’ve not long learned from Gary Halbert’s newsletter.
Is that most copywriters don’t realize that they should also have a swipe file of…
Interesting Facts!
Yep, that’s right.
And in his newsletter, that’s now free online to access.
Gary gives 12 facts with examples of how to use them.
The first three facts are below:
1. If Jell-O is hooked up to an EEG, it registers movements virtually identical to the brain waves of a healthy adult.
2. On average, a Twinkie will explode in a microwave in 45 seconds.
3. 100 shares of McDonald’s stock worth $2,250 when it was first offered in 1965 was worth more than 1.4 million dollars 30 years later in 1995.
And here are two examples he used in sales pages…
First Example
“Dear Friend,
If Jell-O is hooked up to an EEG, it registers movements virtually identical to the brain waves of a healthy adult.
I mention this because I just returned from a seminar of so-called “webmaster experts”.
And I think if you hooked up their brains to an EEG machine, their brain waves would be inferior to the brain waves of plain, ol’ Jell-O.
It seems to me, none of them knew anything of real value about enhancing website profits. Like the few secrets I am about to reveal in this letter:”
Second Example
Dear Friend,
On average, a Twinkie will explode in a microwave in 45 seconds.
This is, I believe, less time than it takes for a prospect to go ballistic when he or she is put on hold or into “voicemail hell”.
Only stupid marketers allow this to happen.
If you sell anything that people can order by phone, you need to know about some of the secrets in my new book called ”17 Magic Ways To Turn Incoming Telephone Calls Into Massive Amounts Of Money”.
Interest facts are great to use in all your marketing.
If you want to read the full newsletter on this search Google for “Gary Halbert Newsletter Interesting Facts.”
Zaf.
P.S. Get on my list and get this free video…
The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.
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