For the last hour or so, I’ve been taking a look at my past emails.
I’ve been slacking a bit on recording the last 7 days’ emails I’ve been sending out.
Usually, I added them to a couple of spreadsheets, one for the date I sent the email out and the subject.
And the other with the subject line, link to the email in my autoresponder and then color coded for how well it did…
A couple of nights ago now my wife and me were watching TV.
When a bizarre TV commercial came on for KFC.
If you’re in the UK, you most likely have seen it.
I can’t remember much from the ad except for a giant golden egg.
And a man dipped into a lake of something.
(That I now know is gravy, but at the time I didn’t realize that, lol.)
When me and the wife saw this, we looked at each other and said…
“what the fuck?”
That made absolutely NO damn sense whatsoever.
According to the Mail Online, this new bizarre KFC advert is a man being “Baptized By Gravy” …
And has sparked hundreds of complaints over claims it ‘mocks’ Christianity.
The UK ad is titled ‘All Hail Gravy’ and depicts a man being baptized in a lake of gravy before transforming into a human-sized chicken nugget.
And it is said to also feature religious language.
Including fried chicken being ‘divinely dunked’ into gravy, and ends with the words:
‘Believe in Chicken.’
The advertising watchdog… said that complaints also included people saying that it mocks Christianity and baptism.
Glorifies cult and satanism, and even promotes cannibalism.
I must admit, when I watched the ad, I did think:
“Why on earth would I want to be reminded of eating a human being?”
I don’t eat KFC, but that ad certainly wouldn’t convince me to try eating KFC. Nope, not one bit.
I think they’ve more money than sense…
God knows what their marketing department where thinking.
For big companies like these, they can afford to make big blunders.
Dan Kennedy would call this sort of advertising brand-building.
And there’s no real way to measure these sorts of ads.
Zaf.
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