At the moment, it’s a lovely sunny 15 degrees.
Though I haven’t seen much of the sun today, as I’ve been working away at my desk.
In his Boron Letters, Gary Halbert says.
“The very first thing you must come to realize is that you must become a “student of markets.”
Not products. Not techniques. Not copywriting. All these things are important, and you must learn about them.
But the first and the most important thing you must learn is what people want to buy.”
There’s a true story that Gary Halbert tells in his Boron Letters…
That goes:
“Once upon a time, a beer company did a survey to find out which of their products customers preferred, and you know what?
To their astonishment, they found that 80% or so of the people they surveyed preferred their premium beer as opposed to their regular beer.”
Now I bet you’re wondering… so, why were they astonished?
Quite simply, this.
Their sales figures showed that most people DIDN’T buy their premium beer, nope.
The opposite was true… it showed that they bought the regular beer, NOT the premium.
What the heck?
Now you might be wondering, why did they say one thing when doing the opposite?
Well, this is quite common.
You see, the surveyed people were trying to give the “right” answer. And so they put down as an answer the beer they felt they SHOULD DRINK.
And this is quite a common thing in surveys… hence why you shouldn’t take survey results at face value.
How do you find out what people actually buy?
By looking at marketplaces that are already selling what you want to sell.
Platforms such as WarriorPlus and ClickBank show you what’s selling.
And you could check for adverts that are repeatedly shown either online or offline. This gives a clear indication that the product or service is being sold.
Zaf.
P.S. Get on my list and get this free video…
The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.
Beginner-Friendly – No prior experience, products, or technical skills are required.
For more details, see the link in my profile…
