I was flipping through some notes I took from a book I read…
The book has some great marketing lessons.
And I’ve mentioned this before.
It’s amazing the things you learn when you go through a book or training a few times.
The book I’m referring to is Gary Halbert’s Boron Letters.
One specific section on page 141 of the Kindle book says:
“Ideally, you want to offer first-time buyers three price points.”
- The Cheapo Option – which has what you need.
- The Deluxe or Mid-Priced Option with some bells and whistles.
- The Supreme Package with Prestige Service
And Dan Kennedy even mentions this in his trainings.
Something about creating a psychological behavior…
…where most people will be tempted to pick the middle option of the three.
That when the potential buyer sees the more expensive option that the middle option now looks less expensive.
Disney also do this with certain items, like their balls.
You can see an example of this pricing option below from Pilot.
This sort of pricing strategy is referred to as tiered pricing.
And you can see another example of this I used in my Niche Goldmine offer.
Where I have:
- Basic: Niche Goldmine
- Pro: Niche Goldmine
- Elite: Niche Goldmine
I think offering three price points on my front-end offer pushed the sales up.
And it’s something well worth doing if you can.
Zaf.
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