I was flipping through a book earlier this week.
By Denny Hatch – How to make a fortune by getting inside the head of your customers.
Great title aye?
And in chapter 6 Denny talks about one of the greatest copywriters, and nobody has ever heard of him.
Mel Martin, master of fascinations.
Mel who?
Martin.
Master of what?
Fascinations.
Teasers.
The taking of old-fashioned teaser copy – appealing to the emotions that drive people to action.
Mel worked with Brian Kurtz on the Boardroom Reports…
Mel was Boardroom’s secret weapon and inventor of “Fascinations.”
If you Google “Fascinations” this is what it tells you.
“Fascinations” is a copywriting strategy… where you capture your reader’s attention by making them curious.
You make them so curious that they’re compelled to learn more.
Fascinations are specific, intriguing pieces of copy. That tap into your audience’s deepest desires and challenges.
Here’s a couple of examples from the book…
The gruesome story about the duty-free shops. (Not talked about in the travel industry!)
✅ A simple way to prevent Montezuma’s Revenge.
✅ The two famous cold remedies that, taken together, can give you ulcers.
✅ As you can see, these are bullet points and as John Carlton says:
You want to create mini-stories.
Paint pleasing pictures in the mind – write brisk, pithy “scripts” like little movies, little scenes.
Action verbs.
I also came across Clayton Makepeace 21 Bullet Secrets That IGNITE The selling Power of Your Copy at the Internet Archive site.
Which I think will help you.
That you can use in writing emails for affiliate products. Or copy for an optin page, etc.
Zaf.
P.S. Get on my list and get this free video…
The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.
Beginner Friendly – No Prior Experience, Products Or Technical Skills Required.
