It’s been another scorcher of a day here in Notts today.
Hitting a lovely 24 degrees, I’m typing this email sitting in my back garden enjoying the sun.
While it lasts, lol.
And sipping a nice cuppa tea…
One of the biggest things you can do to speed up your email marketing is adding automation.
And I’ve been going through some email automation training I have.
Along with spending some time checking a few of the automations’ I’ve set up in Kit.
Seeing how well the emails are converting. And how well the rules that I’ve applied are working.
Some of the automations I currently have in place are:
✅ 30-day follow-up sequence for my new lead magnet.
✅ Rules to add various tags to subscribers when they click on a link
✅ Abandon cart emails (working on adding all these to my products.)
There’s also a re-engagement automation I’ve set up for subscribers who have gone cold…
(That is subscribers who haven’t engaged with your emails in a while.)
Which requires some editing to make it better.
But the idea of this is after a set period of inactivity a subscriber will get added to this automation automatically.
And if a link has not been clicked then after several days or so the subscriber will then be automatically unsubscribed.
And this will be fully automated…
it’ll check every 90 days or so if the subscriber has gone cold and automatically add them to the automation.
Saving a HUGE amount of time having to check manually.
If you not using automation in your email marketing, then you should seriously consider it… it’s a BIG time saver.
Still not convinced?
Here are some stats pulled from Google:
In 2025, email marketing remains a powerful and effective channel, with an expected global user base of 4.6 billion.
Email marketing boasts a high ROI, with an estimated return of $36 for every $1 spent.
Automated emails, in particular, show significant engagement metrics, with higher open rates and click-through rates compared to traditional campaigns.
Now let’s talk about email list building…
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