I’ve just watched a video from one of Frank Kern’s trainings.
In this video, Frank talks about creating four or five lead magnets.
(Money magnets as he calls them.)
To solve a specific problem.
Frank goes on to say that what people fail to realize is that usually, the problem is a symptom of about 4 or more underlying conditions.
An example Frank gives is Low sales.
Low sales are usually the symptom of all or a few underlying conditions such as:
✅ Low traffic
✅ Bad conversion
✅ Bad selling process
✅ Bad funnel
✅ Etc
Each of your lead magnets should solve a specific underlying problem… that is causing the major symptom.
Which will give you instant specialization in the positioning.
And because you’re helping them and providing the knowledge to them. Also positions you as an authority instantly.
Some experts recommend businesses having 15 or more lead magnets…
Now I’m not sure about that myself.
But I do think you should have more than ONE lead magnet.
Having different lead magnets…
…allows you to cater to people who are in different stages of their online journey.
Either way, you need to make sure you have a plan for both creating your lead magnets and for your email marketing.
Zaf.
P.S. Get on my list and get this free video…
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