If you know anything about copywriting, then you know that you need to have a “swipe file”. Of headlines, bullet points sales pages etc. Now something I’ve not long learned from Gary Halbert’s newsletter. Is that most copywriters don’t realize that they should also have a swipe file of… Interesting Facts! Yep, that’s right. And in his newsletter, that’s now …
Use this to write better email copy
In the last half hour or so, I’ve been to the docs. For a checkup. The usual blood pressure and heart rate. You know? Little did I know, but that also included taking my blood… the bloody vampires. I would have thought twice about going, lol… There’s a framework that Dan Kennedy uses in his copy that can be used …
Gary Halbert often asked his class…
If you’re in the UK, I hope you’re enjoying the lovely sun we are having here today… This week coming looks to be 15 – 20 degrees warm… There’s a story about the legendary Gary Halbert, who sometimes gave classes on either copywriting and/or selling by mail. In one of these classes, Gary asked one of his favorite questions. The …
Pulling emotional triggers…
I was flipping through a newsletter to which I’m subscribed. This month’s issue discusses selling. That sales are made by pulling emotional triggers… that: “We Really Don’t Sell PRODUCTS Online Or Offline, We Sell Emotion.” And it’s about honing in on the emotions to make a sale. The place to see this in action is through TV and radio… these …
The LEAST well known copywriter
I was flipping through a book earlier this week. By Denny Hatch – How to make a fortune by getting inside the head of your customers. Great title aye? And in chapter 6 Denny talks about one of the greatest copywriters, and nobody has ever heard of him. Mel Martin, master of fascinations. Mel who? Martin. Master of what? Fascinations. …
27 provocative words and phrases…
Most of today has been spent fixing a laptop for a family member. I had to wipe and then reinstall Windows on the laptop using a Windows 11 USB stick that I had created. Meanwhile, the wife was cooking the Sunday dinner. We had lovely tender beef, chicken, mashed potato, veg and Yorkshire pudds with gravy. (Absolutely lovely. She makes …