There’s a story that Dan Kennedy sometimes tells before he starts a few of his training programs. That goes something like this: One morning CNN reported an incident that happened in a European classic three-ring circus. (A circus in Europe with 3 separate acts, going at once. Such as a trapeze act in the middle, a lion act on one …
4 ways to find affiliate products to promote
I don’t tend to do a lot of affiliate marketing at the moment. And when I do, I like to either buy the product or if a review copy is available, grab that. When I do promote a product, I tend to go with something that I use, such as a tool, service, etc. If you’re looking for a product …
Locked out of the laptop
Yesterday my granddaughter decided to pop around. She’d been trying to sort her brother’s Windows 11 laptop out in the week, and since her brother no longer uses it, she wanted to borrow his laptop. (He now uses a desktop computer to play his games on.) I originally set up the laptops for them and created the Microsoft accounts. And …
5-Step Method To Create Irresistible Lead Magnets
Well, we are fast approaching the weekend already. If you want to create an irresistible lead magnet, then the following should help. I learned these steps from Rob Cornish, which I used when I created my first lead magnet and copy for the opt-in page. It’s a 5-step process for creating highly desirable lead magnets. That you can use to …
The 4Ps to persuasive writing
Earlier today I was going back over some old course notes I had written. When I was reminded of a great formula for persuasive writing by Don Mahoney called: “The 4 P’s,”. Don said… “The hidden structure is the way you lead your prospect through the piece and build his interest in the product. Getting him so excited, he’s willing …
Want a laugh? Watch this.
For the past few weeks, I’ve been watching a Netflix series. Friday Night Dinner… (Something my daughter had been watching. And that got me watching it.) It’s a UK sitcom about two brothers who share their Friday-night dinners at their parents’ home, no matter what, something always goes wrong. There are 6 seasons in total and I finished the last …
How NPS is using humour to create fans
Saturday morning is usually when me and the wife tend to bath our two dogs… Tilly and Tiny two Shih Tzu’s, Tiny the smallest one always comes out shivering. And always reminds of a scene from ET where ET has a towel around his whole body with only his head peeking out, lol. I came across an interesting article about …
The BIG 4 Questions
Whenever someone is thinking of buying something they have a very specific inner conversation with themselves… and this is the same regardless of what they’re buying. Whether affiliate products, your products, or services… And to understand this inner dialogue that a person buying has you need to ask these four BIG questions that they’re asking themselves. The first two are: …
Uncovering a market desire
As you probably already know there’s one thing you need to do if you want to make any sort of money online… And that’s simply building an email list. To do that you must first have a highly desirable lead magnet. And the criteria for creating a high-converting lead magnet? Are these factors: The most important of these? Appealing to …
Have you ever watched the 100?
It’s about a group of children (100) that were born on a space station orbiting the earth. 97 years ago… the Earth was devastated by a nuclear apocalypse. With the only survivors being the inhabitants of the orbiting space station at the time. Three generations later 100 kids get sent to Earth. By season two I started to get into …